ICCA AMP in Ljubljana: Small Changes, Big Impacts
Ljubljana is the host of the ICCA Association Meetings Programme (AMP), an educational and business event organized by ICCA which will attract around 150 meeting professionals to the Slovenian capital in early July 2018.
Following its latest strategic plan, ICCA – the International Congress and Convention Association, whose mission is to be the global community and knowledge hub for the international association meetings industry, is seeking to deepen its links with international associations and, in cooperation with its member suppliers, co-shape the future and value of international events organized by associations. Part of this plan is also to invite representatives of associations both to the annual ICCA Congress and to the renewed ICCA AMP event, whose next edition is to be held in Ljubljana.
Within the marketing strategy of both, the Ljubljana and the Slovenian Convention Bureau, bidding for and hosting events organized by industry associations aims at increasing the destinations’ visibility and brands, as well as strengthening the international business connections. Ljubljana was officially announced as the destination of AMP 2018 at last year’s conference in Fukuoka, Japan, held in the end of June. For this occasion Ljubljana Convention Bureau with the support of the partners has produced a short welcome video that you can see on the official website of the event.
As stated by the organizer, the AMP is designed to informally network with ICCA Members and Association Executives and learn from each other and the top faculty of experts about bidding, designing, organising and promoting international association meetings. Education focuses on relevant content from all sectors of the congress industry – from destination marketing and venue management to transport and technical support to meetings.
Atendees will have the possibility to discover Ljubljana on a complimentary walking tour, or exploring other parts of Slovenia by joining pre and post tours organized by Kompas DMC. Following this year’s AMP slogan “Small changes, big impacts”, the atendees will have an opportunity to join an interesting CSR activity.
Sounds curious? Find out why you should attend the ICCA AMP on the following link: Introduction to the ICCA AMP in Ljubljana 2018