Anticipating the 25th anniversary of BledCom symposium next year, the 24th annual gathering, where scholars and practitioners in public relations and related disciplines discuss contemporary communication and management problems was held at Bled on June 30th and July the 1st this year.
The world’s elite of academics and practitioners discussed the Corporate social responsibility (CRS) in hypermodern times at the idyllic natural site, Lake Bled.
Plenary round table, excellent book presentations, and paper sessions introduced strategic communication and its challenges in times of global upheaval in the light of corporate social responsibility.
Shared value, public trust, and corporate financial performance were discussed in the light of sustainability, locating PR responsibility, employer brands, consumer’s level of acceptance and purchase intention.
Conscious CRS and credibility of the cause-related-marketing campaign, presented at the BledCom point to the extended situational theory of problem-solving, also to the strategic management of public relations and propose the CRS theory, master symbols, and narratives as a way to conduct business with more sense and reflection in PR storytelling.
The conference, organised by the Centre for Marketing and Public Relations at the University of Ljubljana, Faculty of Social Sciences announces the role of public relations in a world of crisis as the next year’s theme and welcomes all papers that are relevant to public relations and communication management to be presented at the unique natural site, impressing the participants with tradition and a modern fine-dining twist.
Source: Kongres Magazine