Slovenia Promoting its Tourism on BBC World News


A campaign advertising Slovenia as a green, active and healthy tourist destination is being launched on Monday, May 11th 2015, on BBC World News. The five-week campaign cost the SPIRIT promotion agency EUR 260.000.

The campaign comprises three different 30-second advertising clips, all of which will be shown in prime-time slots in a total of 160 reruns, an average five times a day, according to a press release from SPIRIT Slovenia. BBC World News reaches more than 390 million households globally and more than 120 million in Europe, while the 24-hour news channel also has a major influence in social media. BBC World News is the fact the most retweeted news source on Twitter with up to 5.4 million shares a month, the press release reads. SPIRIT Slovenia is launching a series of advertising campaign ahead of the top tourism season in key markets, including Germany, Austria and Italy. Activities worth EUR 3.6 m will be run with the funding of the European Regional Development Fund under the promotion slogan Slovenia. Green. Active. Healthy. and with the I feel Slovenia brand. An ad campaign was launched at German ARD channel two weeks ago and another one on the Austrian public broadcaster ORF last week, as well as a campaign advertising Slovenia on trams, metros and billboards in north Italian cities.

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Source: The Slovenia Times