Paving the Way for a Green and Socially Responsible Tourism

Panorama of Ljubljana, Slovenia, Europe.
Cityscape of the Slovenian capital Ljubljana.

Many providers that jointly shape Ljubljana’s tourism and congress offer – from travel agencies, DMCs, congress centres, hotels, etc. – are striving to incorporate CSR initiatives into their business strategies as much, or even more, as other industries do, since they are primarily responsible for people and the environment they are surrounded by. Primarily, internal activities that have a positive impact on the environment and employees are pursued. Moreover, green and socially responsible initiatives are prepared for their consumers – leisure tourists, business clients and meeting delegates.

Such activities and many others have contributed to Ljubljana winning the prestigious WTTC Tourism for Tomorrow 2015 Award in the Destinations category. These awards, conferred by the World Travel and Tourism Council, are regarded as the highest accolade for sustainability within the global travel and tourism industry.


One of the policy tools the European Commission is using to address environmental challenges is the European Green Capital Award. Every year it is given to a city that meets high environmental standards and is committed to ambitious goals for further environmental improvement and sustainable development.

The European Commission’s committee awarded the prestigious title of European Green Capital 2016 to Ljubljana, the capital of Slovenia, since the sustainable development of the city was the most significant one in the shortest time possible. Thus, intensive preparations are underway in Ljubljana to make the year 2016 a green one by every means possible. An array of initiatives is summarized in a calendar featuring 12 green topics that were chosen as the subject theme for each month next year. A more detailed insight is available from the designated website