Daily Tourist Pulse: An interactive tool for Slovenia’s tourism data

The Statistical Office of the Republic of Slovenia (SURS) unveiled its latest innovation today: the Daily Tourist Pulse of Slovenia, which offers dynamic presentation of the daily data and serves as a vital tool for decision-making, planning and action within the tourism sector.

At a joint press conference with the Slovenian Tourist Board (STB), MSc. Apolonija Oblak Flander, Acting Director General of SURS, and MSc. Maja Pak Olaj, Director of STB, introduced the Daily Tourist Pulse of Slovenia, a tool which offers daily updated data on tourist arrivals and overnight stays in Slovenia with only a three-day delay. Users can view data by selected municipalities, statistical regions, accommodation establishments and tourists’ countries of residence.

For instance, in January and February, nearly 574,000 tourist arrivals were recorded, with 38% domestic and 62% foreign tourists, mainly from Croatia. Gorenjska statistical region emerged as the most visited, with Ljubljana as the top municipality. Hotels were the preferred choice for accommodation.

The data also reveals that on Thursday, February 8, when Prešeren’s Day is celebrated, domestic tourist check-ins at tourist accommodations tripled compared to other Thursdays in the month. Piran saw the highest influx of tourists on this cultural holiday, followed by Kranjska Gora, Brežice, and Moravske Toplice.

What impact did Carnival have on tourism? Ptuj, renowned for its Carnival celebrations, saw a third of all tourist arrivals between February 8 and 11 (Carnival Sunday).

This dynamic presentation of daily data, developed by SURS to meet users’ demands for real-time information on tourist arrivals and stays in Slovenia, complements regular monthly reports and provides new avenues for monitoring and managing tourism patterns.

“Today marks a milestone in tourism statistics,” stated MSc. Maja Pak Olaj, Director of the Slovenian Tourist Board. “The Daily Tourist Pulse of Slovenia offers an unprecedented glimpse into tourism trends in near-real-time. It’s a vital tool for decision-making, planning, and action within the tourism sector. This level of data granularity was previously unheard of in Slovenian tourism. Now, with daily insights into tourist arrivals, we can enhance our forecasting capabilities and better manage tourism flows. This interactive platform provides essential information for sustainable tourism management, planning and marketing strategies at all levels. Moreover, it serves as a key data source for the new National Information Hub currently in development at the STB. We extend our gratitude to the Statistical Office of The Republic of Slovenia for their responsiveness to the tourism industry’s needs in creating this invaluable tool.”