{"id":23953,"date":"2026-03-25T15:40:15","date_gmt":"2026-03-25T14:40:15","guid":{"rendered":"https:\/\/www.slovenia-convention.com\/?p=23953"},"modified":"2026-03-31T08:54:42","modified_gmt":"2026-03-31T07:54:42","slug":"portoroz-and-piran-unveil-a-new-visual-identity-for-2026","status":"publish","type":"post","link":"https:\/\/www.slovenia-convention.com\/sl\/portoroz-and-piran-unveil-a-new-visual-identity-for-2026\/","title":{"rendered":"Portoro\u017e and Piran Unveil a New Visual Identity for 2026"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.slovenia-convention.com\/members\/turizem-portoroz\/\" data-type=\"link\" data-id=\"https:\/\/www.slovenia-convention.com\/members\/turizem-portoroz\/\">Tourist Board Portoro\u017e <\/a>has officially unveiled a new corporate visual identity for the destinations of Portoro\u017e and Piran, centered on the profound symbolism of the salt crystal. This fresh identity introduces the first dynamic logo in Slovenian tourism and the new slogan&nbsp;<strong>&#8220;The Jewel of Istria,&#8221;<\/strong>&nbsp;positioning the destination within the premium travel segment. The transformation is further enhanced by a modernized web portal,&nbsp;<a href=\"https:\/\/www.portoroz.si\/en\/\" data-type=\"link\" data-id=\"https:\/\/www.portoroz.si\/en\/\">portoroz.si<\/a>, which ensures a seamless user experience and reflects the brand&#8217;s commitment to accessibility through the innovative inclusion of Braille elements in its visual system.<\/p>\n\n\n\n<p><strong>MSc Patricija Gr\u017eini\u010d<\/strong>, Director of the Portoro\u017e Tourist Board, emphasized that the redesign aims to elevate the brand&#8217;s perceived value by harmoniously connecting the romantic heritage of Piran with the vibrant modernity of Portoro\u017e. Following a record-breaking 2025 with nearly two million overnight stays and the prestigious\u00a0<strong>Meetings Star<\/strong>\u00a0award, early indicators for the upcoming season are highly promising. With intensive promotional campaigns already active across key European markets and a strategic vision set through 2030, Portoro\u017e and Piran are poised for continued growth and excellence.<\/p>\n\n\n\n<p>Access to news: <a href=\"https:\/\/www.portoroz.si\/sl\/novice\/read\/63225-nova-podoba-za-portoroz-in-piran\/\">Tourist Board Portoro\u017e<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/www.slovenia-convention.com\/wp-content\/uploads\/cgp_vrecka-soli_brisaca-2-1024x574.jpg\" alt=\"\" class=\"wp-image-23968\" srcset=\"https:\/\/www.slovenia-convention.com\/wp-content\/uploads\/cgp_vrecka-soli_brisaca-2-1024x574.jpg 1024w, https:\/\/www.slovenia-convention.com\/wp-content\/uploads\/cgp_vrecka-soli_brisaca-2-768x431.jpg 768w, https:\/\/www.slovenia-convention.com\/wp-content\/uploads\/cgp_vrecka-soli_brisaca-2-1536x862.jpg 1536w, https:\/\/www.slovenia-convention.com\/wp-content\/uploads\/cgp_vrecka-soli_brisaca-2-2048x1149.jpg 2048w, https:\/\/www.slovenia-convention.com\/wp-content\/uploads\/cgp_vrecka-soli_brisaca-2-749x420.jpg 749w, https:\/\/www.slovenia-convention.com\/wp-content\/uploads\/cgp_vrecka-soli_brisaca-2-150x84.jpg 150w, https:\/\/www.slovenia-convention.com\/wp-content\/uploads\/cgp_vrecka-soli_brisaca-2-300x168.jpg 300w, https:\/\/www.slovenia-convention.com\/wp-content\/uploads\/cgp_vrecka-soli_brisaca-2-696x390.jpg 696w, https:\/\/www.slovenia-convention.com\/wp-content\/uploads\/cgp_vrecka-soli_brisaca-2-1068x599.jpg 1068w, https:\/\/www.slovenia-convention.com\/wp-content\/uploads\/cgp_vrecka-soli_brisaca-2-1920x1077.jpg 1920w, https:\/\/www.slovenia-convention.com\/wp-content\/uploads\/cgp_vrecka-soli_brisaca-2-1320x740.jpg 1320w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Tourist Board Portoro\u017e has officially unveiled a new corporate visual identity for the destinations of Portoro\u017e and Piran, centered on the profound symbolism of the salt crystal. This fresh identity introduces the first dynamic logo in Slovenian tourism and the new slogan&nbsp;&#8220;The Jewel of Istria,&#8221;&nbsp;positioning the destination within the premium travel segment. The transformation is [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[510,1211,257,258,1210],"class_list":{"0":"post-23953","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-member-news","7":"tag-i-feel-slovenia","8":"tag-member-news","9":"tag-portorose","10":"tag-slovenia-meetings-en","11":"tag-tourist-board-portoroz"},"acf":[],"_links":{"self":[{"href":"https:\/\/www.slovenia-convention.com\/sl\/wp-json\/wp\/v2\/posts\/23953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.slovenia-convention.com\/sl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.slovenia-convention.com\/sl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.slovenia-convention.com\/sl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.slovenia-convention.com\/sl\/wp-json\/wp\/v2\/comments?post=23953"}],"version-history":[{"count":6,"href":"https:\/\/www.slovenia-convention.com\/sl\/wp-json\/wp\/v2\/posts\/23953\/revisions"}],"predecessor-version":[{"id":23979,"href":"https:\/\/www.slovenia-convention.com\/sl\/wp-json\/wp\/v2\/posts\/23953\/revisions\/23979"}],"wp:attachment":[{"href":"https:\/\/www.slovenia-convention.com\/sl\/wp-json\/wp\/v2\/media?parent=23953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.slovenia-convention.com\/sl\/wp-json\/wp\/v2\/categories?post=23953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.slovenia-convention.com\/sl\/wp-json\/wp\/v2\/tags?post=23953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}