{"id":23961,"date":"2026-03-25T15:42:23","date_gmt":"2026-03-25T14:42:23","guid":{"rendered":"https:\/\/www.slovenia-convention.com\/?p=23961"},"modified":"2026-03-31T08:54:18","modified_gmt":"2026-03-31T07:54:18","slug":"portoroz-in-piran-z-novo-podobo-v-sezono-2026","status":"publish","type":"post","link":"https:\/\/www.slovenia-convention.com\/sl\/portoroz-in-piran-z-novo-podobo-v-sezono-2026\/","title":{"rendered":"Portoro\u017e in Piran z novo podobo v sezono 2026"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.slovenia-convention.com\/sl\/clani\/turizem-portoroz-2\/\" data-type=\"link\" data-id=\"https:\/\/www.slovenia-convention.com\/sl\/clani\/turizem-portoroz-2\/\">Turisti\u010dno zdru\u017eenje Portoro\u017e<\/a> je danes ponosno razkrilo novo celostno grafi\u010dno podobo destinacije Portoro\u017e in Piran, ki v sredi\u0161\u010de postavlja kristal soli kot avtenti\u010den simbol lokalne identitete. Nova vizualna identiteta prina\u0161a prvi dinami\u010dni logotip v slovenskem turizmu in slogan&nbsp;<strong>&#8220;Dragulj Istre&#8221;<\/strong>, ki destinacijo jasno pozicionira v vi\u0161ji kakovostni segment. Celovitost prenove dopolnjuje sodoben spletni portal&nbsp;<a href=\"https:\/\/www.portoroz.si\/sl\/\" data-type=\"link\" data-id=\"https:\/\/www.portoroz.si\/sl\/\">portoroz.si<\/a>, ki z izbolj\u0161ano uporabni\u0161ko izku\u0161njo in vklju\u010denostjo Braillove pisave v grafi\u010dni sistem poudarja napreden ter vklju\u010den pristop h komuniciranju.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Direktorica Turisti\u010dnega zdru\u017eenja Portoro\u017e,&nbsp;<strong>mag. Patricija Gr\u017eini\u010d<\/strong>, je ob predstavitvi izpostavila, da prenova sledi cilju dviga zaznavne vrednosti znamke, ki zdru\u017euje romanti\u010dni Piran in sodobni Portoro\u017e. Po rekordnem letu 2025, ko je destinacija zabele\u017eila skoraj dva milijona preno\u010ditev in prejela presti\u017eno nagrado&nbsp;<strong>Meetings Star<\/strong>, so obeti za leto\u0161njo sezono izjemno spodbudni. Intenzivne promocijske aktivnosti na klju\u010dnih evropskih trgih in strate\u0161ko na\u010drtovanje do leta 2030 postavljajo trdne temelje za nadaljnji razvoj Portoro\u017ea in Pirana kot vodilnih turisti\u010dnih to\u010dk v Istri.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dostop do novice: <a href=\"https:\/\/www.portoroz.si\/sl\/novice\/read\/63225-nova-podoba-za-portoroz-in-piran\/\">Turisti\u010dno zdru\u017eenje Portoro\u017e<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/www.slovenia-convention.com\/wp-content\/uploads\/cgp_vrecka-soli_brisaca-1-1024x574.jpg\" alt=\"\" class=\"wp-image-23965\" srcset=\"https:\/\/www.slovenia-convention.com\/wp-content\/uploads\/cgp_vrecka-soli_brisaca-1-1024x574.jpg 1024w, https:\/\/www.slovenia-convention.com\/wp-content\/uploads\/cgp_vrecka-soli_brisaca-1-768x431.jpg 768w, https:\/\/www.slovenia-convention.com\/wp-content\/uploads\/cgp_vrecka-soli_brisaca-1-1536x862.jpg 1536w, https:\/\/www.slovenia-convention.com\/wp-content\/uploads\/cgp_vrecka-soli_brisaca-1-2048x1149.jpg 2048w, https:\/\/www.slovenia-convention.com\/wp-content\/uploads\/cgp_vrecka-soli_brisaca-1-749x420.jpg 749w, https:\/\/www.slovenia-convention.com\/wp-content\/uploads\/cgp_vrecka-soli_brisaca-1-150x84.jpg 150w, https:\/\/www.slovenia-convention.com\/wp-content\/uploads\/cgp_vrecka-soli_brisaca-1-300x168.jpg 300w, https:\/\/www.slovenia-convention.com\/wp-content\/uploads\/cgp_vrecka-soli_brisaca-1-696x390.jpg 696w, https:\/\/www.slovenia-convention.com\/wp-content\/uploads\/cgp_vrecka-soli_brisaca-1-1068x599.jpg 1068w, https:\/\/www.slovenia-convention.com\/wp-content\/uploads\/cgp_vrecka-soli_brisaca-1-1920x1077.jpg 1920w, https:\/\/www.slovenia-convention.com\/wp-content\/uploads\/cgp_vrecka-soli_brisaca-1-1320x740.jpg 1320w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Turisti\u010dno zdru\u017eenje Portoro\u017e je danes ponosno razkrilo novo celostno grafi\u010dno podobo destinacije Portoro\u017e in Piran, ki v sredi\u0161\u010de postavlja kristal soli kot avtenti\u010den simbol lokalne identitete. Nova vizualna identiteta prina\u0161a prvi dinami\u010dni logotip v slovenskem turizmu in slogan&nbsp;&#8220;Dragulj Istre&#8221;, ki destinacijo jasno pozicionira v vi\u0161ji kakovostni segment. Celovitost prenove dopolnjuje sodoben spletni portal&nbsp;portoroz.si, ki z [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[1212,1213,400,132,1214],"class_list":["post-23961","post","type-post","status-publish","format-standard","category-novice-clanov","tag-i-feel-slovenia","tag-novice-clanov","tag-portoroz-in-piran","tag-slovenia-meetings","tag-turisticno-zdruzenje-portoroz"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.slovenia-convention.com\/sl\/wp-json\/wp\/v2\/posts\/23961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.slovenia-convention.com\/sl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.slovenia-convention.com\/sl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.slovenia-convention.com\/sl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.slovenia-convention.com\/sl\/wp-json\/wp\/v2\/comments?post=23961"}],"version-history":[{"count":6,"href":"https:\/\/www.slovenia-convention.com\/sl\/wp-json\/wp\/v2\/posts\/23961\/revisions"}],"predecessor-version":[{"id":23975,"href":"https:\/\/www.slovenia-convention.com\/sl\/wp-json\/wp\/v2\/posts\/23961\/revisions\/23975"}],"wp:attachment":[{"href":"https:\/\/www.slovenia-convention.com\/sl\/wp-json\/wp\/v2\/media?parent=23961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.slovenia-convention.com\/sl\/wp-json\/wp\/v2\/categories?post=23961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.slovenia-convention.com\/sl\/wp-json\/wp\/v2\/tags?post=23961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}