Between May 19 and 21, 2026, Frankfurt transformed into the epicenter of business tourism, bringing together thousands of global decision-makers and exhibitors from the meetings industry. Slovenia was not just a bystander, but a key participant, highlighting numerous business opportunities of its domestic market.<\/p>\n\n\n\n
The meetings industry (MICE) is considered one of the key pillars of Slovenian tourism, contributing significantly to deseasonalization and delivering high added value. This was further demonstrated by the bustling activity at the Slovenian exhibition booth,\u00a0number C210<\/strong>, where Slovenian providers\u2014under the auspices of the\u00a0Slovenian Convention Bureau<\/strong> and the\u00a0Slovenian Tourist Board<\/strong> – recorded exceptional attendance and conducted numerous pre-scheduled meetings with international buyers.<\/p>\n\n\n\n The Slovenian exhibition space hosted individual meetings, expert presentations, and intensive promotion of Slovenia through various business and social events. The presentations were enriched with a selected culinary offering, an interactive cycling activation, and supported by digital activities on the event’s online platforms and social media networks.<\/p>\n\n\n\n Slovenian representatives conducted business meetings with clients and buyers who organize corporate events, congresses, incentive travel, and other professional gatherings. Increased interest was observed from specialized event management companies and associations, who recognize Slovenia as a high-potential destination for their future events.<\/p>\n\n\n\n In addition to the\u00a0Slovenian Convention Bureau<\/strong>\u00a0and the\u00a0Slovenian Tourist Board<\/strong>,\u00a014 Slovenian providers<\/strong>\u00a0of business and professional meetings, events, and incentive travel showcased their offerings. Together, they offer the international professional public exactly what is currently in highest demand in the meetings industry: high professionalism, flexibility, safety, as well as authentic and boutique experiences.<\/p>\n\n\n\n The Slovenian booth attracted visitors not only with its modern visual identity but also with genuine Slovenian hospitality and innovative experiences.<\/p>\n\n\n\n This year, the exceptional culinary pampering of foreign buyers at the booth was provided by Jezer\u0161ek Catering<\/strong>, which showcased the richness and creativity of Slovenian gastronomy through selected dishes.<\/p>\n\n\n\n In addition to premium flavors, visitors were thrilled by a special interactive activation that merges the Slovenian love for sports with advanced technology. As emphasized at the booth: \u201cThis year, we are bringing the beauty of Slovenia directly to Frankfurt! Step onto our indoor bike and embark on a virtual, interactive ride through our stunning green landscapes. Experience the true energy and creative spirit of our country right in the middle of the exhibition hall.\u201d<\/em> By pedaling, international partners could feel the pulse of our green homeland firsthand and experience its active character.<\/strong><\/p>\n\n\n\n Modern trends in the meetings industry dictate a strong focus on sustainable development, local community integration, and digital innovation. Slovenia acts as a model of best practice at the IMEX trade show, as sustainability has been integrated into the core of Slovenian tourism for many years. International meeting organizers recognize Slovenia as a destination that enables the organization of so-called “green events” with low environmental impact, while maintaining the highest level of service.<\/p>\n\n\n\n This year’s appearance in Frankfurt clearly demonstrated that the importance of face-to-face business contacts in the meetings industry continues to grow. The successfully conducted meetings at booth C210 open the doors to new business opportunities, which will bring international congresses, professional meetings, and incentive travel to Slovenia in the coming months and years.<\/p>\n\n\n\n Through continuous support to the economy, promotional activities, and strategic appearances at key trade shows like IMEX, the Slovenian Convention Bureau and the Slovenian Tourist Board (STB) ensure that Slovenia remains firmly and visibly anchored on the map of the most desirable, sustainable, and advanced convention destinations in the world.<\/p>\n\n\n\n Alongside intensive business activities, IMEX Frankfurt offers more than 200 lectures this year as part of a highly enriched educational program, which focuses heavily on digital innovation, artificial intelligence, and regenerative sustainable development. By actively attending these professional lectures, Slovenian representatives are keeping pace with the times, gaining the latest knowledge and guidelines, which they are already successfully implementing back home.<\/p>\n\n\n\n This year, Slovenia will showcase itself at several key global business trade shows. Back in February, the Slovenian meetings industry traditionally presented itself at the domestic trade show Conventa 2026<\/strong>.<\/p>\n\n\n\n Following the successful appearance in Frankfurt, Slovenian representatives will focus their efforts later in the season on participating in the prestigious IMEX America<\/strong> in Las Vegas and the autumn IBTM World<\/strong> in Barcelona.<\/p>\n","protected":false},"excerpt":{"rendered":" Between May 19 and 21, 2026, Frankfurt transformed into the epicenter of business tourism, bringing together thousands of global decision-makers and exhibitors from the meetings industry. Slovenia was not just a bystander, but a key participant, highlighting numerous business opportunities of its domestic market. The meetings industry (MICE) is considered one of the key pillars […]<\/p>\n","protected":false},"author":2,"featured_media":24386,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21],"tags":[510,1225,258],"class_list":["post-24388","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bureau-news","tag-i-feel-slovenia","tag-imex-frankfurt-2026","tag-slovenia-meetings-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.slovenia-convention.com\/sl\/wp-json\/wp\/v2\/posts\/24388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.slovenia-convention.com\/sl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.slovenia-convention.com\/sl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.slovenia-convention.com\/sl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.slovenia-convention.com\/sl\/wp-json\/wp\/v2\/comments?post=24388"}],"version-history":[{"count":6,"href":"https:\/\/www.slovenia-convention.com\/sl\/wp-json\/wp\/v2\/posts\/24388\/revisions"}],"predecessor-version":[{"id":24397,"href":"https:\/\/www.slovenia-convention.com\/sl\/wp-json\/wp\/v2\/posts\/24388\/revisions\/24397"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.slovenia-convention.com\/sl\/wp-json\/wp\/v2\/media\/24386"}],"wp:attachment":[{"href":"https:\/\/www.slovenia-convention.com\/sl\/wp-json\/wp\/v2\/media?parent=24388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.slovenia-convention.com\/sl\/wp-json\/wp\/v2\/categories?post=24388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.slovenia-convention.com\/sl\/wp-json\/wp\/v2\/tags?post=24388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Innovative and Active Experience at Booth C210<\/h3>\n\n\n\n
Sustainability as a Core Competitive Advantage<\/h3>\n\n\n\n
Strengthening Recognition and an Optimistic Outlook for the Future<\/h3>\n\n\n\n
A Diverse and Advanced Educational Program<\/h3>\n\n\n\n