{"id":3501,"date":"2015-10-12T06:36:04","date_gmt":"2015-10-12T06:36:04","guid":{"rendered":"http:\/\/www.slovenia-convention.com\/?p=3501"},"modified":"2015-10-20T18:58:02","modified_gmt":"2015-10-20T18:58:02","slug":"cvbs-should-be-smarter-than-mr-google","status":"publish","type":"post","link":"https:\/\/www.slovenia-convention.com\/sl\/cvbs-should-be-smarter-than-mr-google\/","title":{"rendered":"CVB&#8217;s Should Be Smarter Than Mr. Google"},"content":{"rendered":"<p><div id=\"tdi_1\" class=\"tdc-row\"><div class=\"vc_row tdi_2  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_2,\r\n                .tdi_2 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_2,\r\n\t\t\t\t.tdi_2 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_2 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_2:before,\r\n\t\t\t\t.tdi_2:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_4  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_4{\r\n                    vertical-align: baseline;\r\n                }.tdi_4 > .wpb_wrapper,\r\n\t\t\t\t.tdi_4 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_4 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_4 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_4 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_custom_heading text=&#8221;By Miha KOVA\u010cI\u010c&#8221; font_container=&#8221;tag:h2|text_align:left&#8221; google_fonts=&#8221;font_family:Istok%20Web%3Aregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal&#8221;]<\/div><\/div><\/div><\/div><div id=\"tdi_5\" class=\"tdc-row\"><div class=\"vc_row tdi_6  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_6,\r\n                .tdi_6 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_6,\r\n\t\t\t\t.tdi_6 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_6 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_6:before,\r\n\t\t\t\t.tdi_6:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_8  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_8{\r\n                    vertical-align: baseline;\r\n                }.tdi_8 > .wpb_wrapper,\r\n\t\t\t\t.tdi_8 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_8 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_8 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_8 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_9  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_9\" >\n<style>\n\/* custom css - generated by TagDiv Composer *\/\n.vc_column_text > .td-element-style{\r\n\t\t\t\t\tz-index: -1;\r\n\t\t\t\t}\n<\/style><div class=\"td-fix-index\"><p>Please select your choice:<\/p>\n<ul>\n<li><span style=\"color: #800000;\"><strong>CVB + PCO = X<\/strong><\/span><\/li>\n<li><span style=\"color: #800000;\"><strong>CVB + PCO = ?<\/strong><\/span><\/li>\n<li><span style=\"color: #800000;\"><strong>CVB + PCO = J<\/strong><\/span><\/li>\n<\/ul>\n<div class=\"page\" title=\"Page 14\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>This is a statement: Meetings industry values the role of a Convention Bureau.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_10\" class=\"tdc-row\"><div class=\"vc_row tdi_11  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_11,\r\n                .tdi_11 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_11,\r\n\t\t\t\t.tdi_11 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_11 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_11:before,\r\n\t\t\t\t.tdi_11:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_13  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_13{\r\n                    vertical-align: baseline;\r\n                }.tdi_13 > .wpb_wrapper,\r\n\t\t\t\t.tdi_13 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_13 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_13 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_13 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_14  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_14\" ><div class=\"td-fix-index\"><blockquote>\n<div class=\"page\" title=\"Page 14\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>&#8220;As we all know the saying in our industry. You are good as your last event. So Convention Bureau how did you perform your last job for the PCO?&#8221;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/blockquote>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_15\" class=\"tdc-row\"><div class=\"vc_row tdi_16  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_16,\r\n                .tdi_16 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_16,\r\n\t\t\t\t.tdi_16 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_16 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_16:before,\r\n\t\t\t\t.tdi_16:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_18  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_18{\r\n                    vertical-align: baseline;\r\n                }.tdi_18 > .wpb_wrapper,\r\n\t\t\t\t.tdi_18 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_18 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_18 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_18 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_19  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_19\" ><div class=\"td-fix-index\"><p><strong>Do meeting professionals value to role of\u00a0a CVB?<\/strong><br \/>\nSome do and\u00a0some don\u2019t. Like in\u00a0every business, right? Do\u00a0PCO\u2019s value to role of a Convention Bureau? Ask the PCO\u2019s.\u00a0After working in this business for almost 20 years and spending the last 10 years at the Slovenian Convention Bureau I would love to give you a clear answer. Yes, they do! But only if you understand them and you bring added value on the table. That means a CVB needs, not only to understand the role of a PCO, but also the challenges of a todays PCO environment.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_20\" class=\"tdc-row\"><div class=\"vc_row tdi_21  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_21,\r\n                .tdi_21 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_21,\r\n\t\t\t\t.tdi_21 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_21 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_21:before,\r\n\t\t\t\t.tdi_21:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_23  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_23{\r\n                    vertical-align: baseline;\r\n                }.tdi_23 > .wpb_wrapper,\r\n\t\t\t\t.tdi_23 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_23 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_23 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_23 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" ><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_24  tagdiv-type td-pb-border-top td_block_template_5\"  data-td-block-uid=\"tdi_24\" ><div class=\"td-fix-index\"><p>The job of a convention bureau is not just organising the site inspection, providing a list of hotels and restaurants, access to civic venues and other logistics. It should be smarter than Mr Google and\u00a0should provide true benefits to the client, PCO and delegates with everything in cooperation and agreement with\u00a0the a PCO.<\/p>\n<p>All these benefits must be tailored to the needs of a particular congress. There are so many benefits for each stakeholder that the length of this article does not allow me to list them all. Before CVB is copying what the other CVB is doing I would suggest first to dig and find what benefits could my destination bring to the congress and its stakeholders.<\/p>\n<p>There are destinations that compete in which one will offer higher financial\u00a0support for the congress. I don\u2019t believe this is the long-term solution. Nobody will truly gain over a longer period of time. With this we are just destroying our own business, as the meetings business is a long-term business.<\/p>\n<p>There is a place for a Convention Bureau at the table when PCO&#8217;s come into the city. Not just that, it should actually be the best budy of a PCO. His\/her right hand for the destination enbling him\/her to organise the best congress experience for attendees and provide the best ROI for the association.<\/p>\n<p><strong>As we all know the saying in our industry: <\/strong><\/p>\n<p><span style=\"font-size: 18pt;\"><strong>You are good as your last event.<\/strong><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_25\" class=\"tdc-row\"><div class=\"vc_row tdi_26  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_26,\r\n                .tdi_26 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_26,\r\n\t\t\t\t.tdi_26 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_26 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_26:before,\r\n\t\t\t\t.tdi_26:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_28  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - 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