{"id":5778,"date":"2016-09-26T13:30:39","date_gmt":"2016-09-26T13:30:39","guid":{"rendered":"http:\/\/www.slovenia-convention.com\/sl\/?p=5778"},"modified":"2016-10-12T07:25:50","modified_gmt":"2016-10-12T07:25:50","slug":"jesensko-zimski-del-globalne-promocijske-kampanje-slovenije","status":"publish","type":"post","link":"https:\/\/www.slovenia-convention.com\/sl\/jesensko-zimski-del-globalne-promocijske-kampanje-slovenije\/","title":{"rendered":"Jesensko-zimski del globalne digitalne kampanje Slovenije"},"content":{"rendered":"<p><strong>Globalna digitalna kampanja Make New Memories,<\/strong> ki se je pri\u010dela v aprilu, se je prevesila v drugo polovico izvedbe. S prvim dnem jeseni smo zamenjali kreativne re\u0161itve, ki so zdaj osredoto\u010dene na komunikacijo aktivnosti v jesenskem in zimskem letnem \u010dasu, slogan pa se je spremenil v: <em><strong>\u00bbMake new memories. This winter there will be something to talk about.\u00ab<\/strong>\u00a0<\/em><\/p>\n<p>Velik poudarek ostaja na\u00a0<strong>promociji naravnih znamenitosti<\/strong>, izpostavljene pa so tudi\u00a0<strong>smu\u010darske aktivnosti<\/strong>,\u00a0<strong>zdravili\u0161ki turizem<\/strong>,\u00a0<strong>urbani oddih<\/strong>\u00a0ter\u00a0<strong>kulinarika<\/strong>. Vsi komunikacijski elementi kampanje dosledno sledijo zgodbi Slovenije kot<strong>\u00a0zelene<\/strong>,<strong>\u00a0aktivne\u00a0<\/strong>in<strong>\u00a0zdrave turisti\u010dne destinacije<\/strong>, kar je najbolj celostno razvidno v\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=3etA7-HEoCs&amp;list=PLRJ_JUM0FhsFRhg2xBd7VGBmAqJsF2-sw&amp;index=2\" target=\"_blank\">video oglasih<\/a>.<\/p>\n<p>Za dvig prepoznavnosti in ugleda Slovenije kot turisti\u010dne destinacije je STO izdelala tudi dalj\u0161i,\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=YZRM1guRKfY&amp;feature=youtu.be\" target=\"_blank\">90 sekundni video<\/a>, ki prikazuje\u00a0<strong>Slovenijo kot de\u017eelo razli\u010dnih do\u017eivetij<\/strong>\u00a0in\u00a0<strong>izpostavi ikone slovenskega turizma<\/strong>\u00a0\u2013\u00a0<strong>Ljubljano<\/strong>,\u00a0<strong>Postojnsko jamo<\/strong>,\u00a0<strong>Piran<\/strong>,\u00a0<strong>Bled<\/strong>\u00a0in\u00a0<strong>Lipico<\/strong>.<\/p>\n<p><em>Slovenska turisti\u010dna organizacija<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Globalna digitalna kampanja Make New Memories, ki se je pri\u010dela v aprilu, se je prevesila v drugo polovico izvedbe. S prvim dnem jeseni smo zamenjali kreativne re\u0161itve, ki so zdaj osredoto\u010dene na komunikacijo aktivnosti v jesenskem in zimskem letnem \u010dasu, slogan pa se je spremenil v: \u00bbMake new memories. This winter there will be something [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3637,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[658,510,513,135],"class_list":{"0":"post-5778","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-novice-urada","8":"tag-digitalna-kampanja","9":"tag-i-feel-slovenia","10":"tag-make-new-memories","11":"tag-slovenija"},"acf":[],"_links":{"self":[{"href":"https:\/\/www.slovenia-convention.com\/sl\/wp-json\/wp\/v2\/posts\/5778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.slovenia-convention.com\/sl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.slovenia-convention.com\/sl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.slovenia-convention.com\/sl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.slovenia-convention.com\/sl\/wp-json\/wp\/v2\/comments?post=5778"}],"version-history":[{"count":0,"href":"https:\/\/www.slovenia-convention.com\/sl\/wp-json\/wp\/v2\/posts\/5778\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.slovenia-convention.com\/sl\/wp-json\/wp\/v2\/media\/3637"}],"wp:attachment":[{"href":"https:\/\/www.slovenia-convention.com\/sl\/wp-json\/wp\/v2\/media?parent=5778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.slovenia-convention.com\/sl\/wp-json\/wp\/v2\/categories?post=5778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.slovenia-convention.com\/sl\/wp-json\/wp\/v2\/tags?post=5778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}