Slovenian Energy: the Foundation of Our Brand


The story of a nation often pre-dates its nationhood. This is true of our country, Slovenia, which this year celebrates the 25th anniversary of our secession from the former Yugoslavia. Yet the creation of the Republic of Slovenia in 1991 is merely the latest chapter in the history of an extraordinary people who first settled in the Eastern Alps 250,000 years ago.

Slovenia’s rich story has significant contributions from the Celts and the Romans before the Slavs, in the mid 6th century, became our dominant narrators. Our story through the ages is neither loud, shouty nor melodramatic. It’s a quiet, in ways unremarkable, story of a diligent, hard working people striving to live in harmony with nature, with the land they occupy and with the neighbours who surround them.

Diligence and hard work are central to Slovenia’s nation brand and together make up what we call “Slovenian Energy”, the foundation of our offering to the meetings and events market. But Slovenian Energy is different. It’s naturally laid back. Relaxed. Calm. Not all sparkly on the outside but then running quickly out of fizz. It’s slow release, enduring, in it for the long haul. Slovenia energy is there when you need creative input in planning your event. And it’s there throughout the event journey, right until the end when your attendees give you a standing ovation for a job well done.

Slovenian energy underpins all the brand pillars around which we are crafting  the latest chapter in our story for meetings and events professionals. One of these pillars, of course, is our people. In that quiet, modest way our people are extraordinary, bringing real and tangible benefits to your meetings and events. You’ll find that team flexibility, 24h smile, high personal touch and natural charm are recurring themes in our meetings and events story.

Meetings and events come in all shapes and sizes. There’s no such thing as “one size fits all”. That’s why you need a destination partner with “flexibility” etched into their DNA. It comes naturally to us in Slovenia, we’re born with it.

Working in meetings and events is full on. It’s much more 24 7 and a lot less 9 to 5. It’s requires a yes-we-can attitude, an ability to run with the punches and, of course, a 24 hour smile. We’re there for you at all times.

The big advantage of being small is that you can focus on the little things. The details. The personal touches that make your meeting really matter. That make it real. Authentic. Our cities are small but pack a big punch with history and heritage and a human dimension that connects to the pulse of the people. To the personal touch.

Digital technology has swept like a tsunami across the meetings and events industry. All the old paradigms have been washed away and new, exciting horizons have opened. But sometimes it’s all too much. We need to escape. Go back to first principles. To nature. To cities and towns with a human dimension. The natural charm of simple, face-to-face meetings.

Stay tuned for more I Feel 25 stories!