The global association in the field of luxury and boutique tourism, Virtuoso, has included the Slovenian Tourist Board (STB) among the nominees in the Planet Protection category.
Virtuoso, the international luxury travel industry association, presents awards and prizes to the most deserving, visible members and partners in various categories at the annual central business event, Virtuoso Travel Week, in Las Vegas. Among this year’s nominees in the Protecting the Planet category is the Slovenian Tourist Board, which with the Green Scheme of Slovenian Tourism certification program ranks among the leading destinations in the field of sustainable tourism development.
In its activities, Virtuoso emphasizes the importance of environmental protection and the development of responsible tourism and encourages its members to implement sustainable practices. As the organizers wrote, with this kind of award they recognize distinguished individuals or organizations that take a leading role in protecting and preserving the planet and promoting sustainable practices in their local community or beyond. Winners in individual categories will be announced at the Virtuoso Travel Week, which will take place this year between August 13 and 19 in Las Vegas and will once again bring together travel providers, destinations and travel agents in one place.
The STB has been presenting Slovenia as a green boutique destination to the members of the association through marketing and communication activities and meetings at business events for many years. In 2020, the STB was accepted as one of the national tourism boards into the “Virtuoso Sustainability Community”, which unites providers and agents or consultants who meet the appropriate criteria of sustainability in the field of cultural, economic and environmental development of tourism.