At the biginning of October 2017, the Government of the Republic of Slovenia adopted the Sustainable Development Strategy for Slovenian Tourism 2017-2021.
The strategy for 2017-2021 is based on past experiences and the development specifics of Slovenian tourism, the development of competitive advantages and the promotion of systemic solutions in this area, the effective linking of national, local, regional and entrepreneurial interests in the area of development of tourism, the promotion of global, national and local tourism products, where Slovenia has noticeable competitive advantages, and on the understanding and introduction of modern management methods and techniques in the area of strategic planning and focusing of companies’ competitive networks.
The strategy is focused on a scenario of accelerated tourism development, and is designed to achieve the following tourism development objectives by 2021:
– a currency inflow of EUR 3.7 to 4 billion;
– 5 to 5.5 million tourist stays;
– 16-18 million overnights;
– average length of stay 3.1 to 3.4 days;
– 18,000 to 22,000 new tourist rooms, of which 8,500 renovated and
6,500 new rooms in the hotel sector;
– increasing full-time employment in the tourism sector from 8,000 to 12,000
The proposed new strategic vision for Slovenian tourism is: Slovenia is a global green boutique destination for guests who are seeking a diverse and active experience, peace and personal well-being.