The formation of Skål International Club Ljubljana

On the initiative of Slovenian Convention Bureau and with the support of Nik Racic, Former Skål World President, now Chairman of Central and Eastern Regional Group, the Skål International Club Ljubljana was officially formed this February. The main purpose of the Club is to make Slovenia even more internationally successful in the field of tourism.

Skål is a professional organisation of tourism leaders around the world, promoting global tourism and friendship. It is the only international group uniting all branches of the travel and tourism industry. Its members, the industry’s managers and executives, meet at local, national, regional and international levels to discuss and pursue topics of common interest. This global association that is led by the motto “Doing business among friends” has more than 16.900 members and almost 400 clubs in 86 countries.

Skål is an Affiliate Member of the United Nations World Tourism Organization whose mission is to promote the development of responsible, sustainable and universally accessible tourism. Skål has adopted the Global Code of Ethics in Tourism, and is also a sponsor to the Code of Conduct for the Protection of Children from exploitation in tourism, and supports the new project Sustainable Tourism-Eliminating Poverty. The organization has developed and hosts the Sustainable Development in Tourism Awards to encourage the conservation of the environment and help to promote the development of responsible and sustainable tourism. For the leadership in encouraging responsible tourism practices in the travel and tourism industry, Skål International was awarded the 2013 World Tourism Award at World Travel Market in London.

More than 20 Slovenian professionals working in tourism have joined the Skål International Club Ljubljana in January and thus entered the network of close to 18.000 tourism professionals worldwide. “As membership in Skål is individual and not corporate, more professionals from Ljubljana and Slovenia are expected to join in the near future,” said Miha Kovačič, Director of Slovenian Convention Bureau and initiator of the formation of Slovenian Club.

Among others, member benefits include various discounts, attendance at international trade fairs, participation at important Tourism Forums, Seminars, Annual Skål World Congress and Skål events around the globe.

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