Portorož Marks 140 Years of Tourism
This year, Portorož proudly celebrates a remarkable milestone – 140 years of tourism. What began as a modest spa with just 10 rooms has grown into one of Slovenia’s and the Adriatic’s most iconic destinations, renowned for wellness, leisure, and Mediterranean charm.
The story began in 1885, when Piran physician Giovanni Lugnani transformed part of a local chemical factory into a thermal spa, laying the foundation for Portorož as a top-quality health and leisure resort. By 1897, Portorož was officially recognized as a spa town, spurring further development and attracting international visitors.
Postcard from Portorož – Main Celebration
On Saturday, September 27 at 6 PM, the square Trg prekomorskih brigad will host Postcard from Portorož: 140 Years of Tourism. The event will pay tribute to the role of postcards in promoting the town through history. Visitors will be able to send a special commemorative postcard and enjoy a rich program, including the Tourism Excellence Award 2025ceremony, a historical fashion show by Barbara Misson, and a concert by the legendary band Faraoni.
Local flavors will complement the festivities, with dishes such as marinated sardines, seafood lasagna, fish stew, the Piran specialty Š’torta cake, Bled cream slice, and premium Istrian wines. Admission is free.
Conference on Regenerative Tourism
On Friday, September 26 at 12 PM, the Faculty of Tourism Studies – Turistica will host a conference entitled Tourism that Gives Back to People and Destinations. Speakers from Greece, Spain, Bosnia and Herzegovina, and Slovenia will explore how tourism can go beyond sustainability to become regenerative – giving back more to communities and nature than it takes.
The conference will be held in English and moderated by Assoc. Prof. Emil Juvan, PhD, Dean of UP FTŠ Turistica.
TZP
