Maribor, the City of Lively Relaxation

Photo credit:, Dejan Bulut
Photo credit:, Dejan Bulut

Maribor, the capital of the Slovenian Styrian region, offers a sparkly atmosphere for meetings, events and incentives, owing in part to the fact Slovenia’s second largest city is committed to the grapevine: Maribor is a winegrowing city and the home of the oldest living vine in the world.

From the past to the future; the digital age has completely transformed not just the MICE industry but the human experience. Old paradigms are history now, as ever-new horizons emerge with dazzling speed. Sometimes, though, the electronic hum is simply too hypnotizing, the noise too overwhelming.

We long for an escape, a place to revisit the first principles. Back to nature! The genuine charm of personal presence and some good old face-to-face conversation, found in those places slightly removed from the metropolitan rush. Like the green surroundings of Maribor.

Maribor is easily accessible, safe and offers plenty opportunity for interesting experiences in the Slovenian Styrian capital: meet the story of the Guinness-record holding ancient vine, walk the charming heart-shaped wine road and sample the fantastic Styrian wines winning medals at the world’s most prestigious competitions. Feel hospitality like few places have to offer. Premium wine, genuine cuisine and merry spirits are guaranteed!

Toast to your future success in delightful urban wine shops, the cellars of local winemakers or events dedicated to the oldest vine, like the annual Old Vine Festival. Perhaps you’d like to see the work of Božidar Zorjan and his renowned Dolium Muscat Ottonel, proclaimed by Decanter Magazine as the planet’s best orange wine – while the glimmer of Michelin Stars is sure to lead you to the culinary virtuoso Gregor Vraček and his stellar Hiša Denk restaurant. In your discovery of the land’s gastronomy treasures, you might even be joined by the Maribor Wine Queen.

Maribor is the business, scientific, academic, cultural and political centre of eastern Slovenia, as well as an increasingly popular host of MICE activities and incentives. This time we’ve featured just one part of the winegrowing city’s lively offer – it’s your turn to discover your own stories across Styria’s networking crossroads …