Days of Slovenian Tourism 2022

The Days of Slovenian Tourism will take place 14– 16 November in Laško under the title “Something more and much better”. This is the largest professional event in the field of tourism intended for Slovenian tourism industry.

The largest professional event in the field of tourism, the Days of Slovenian Tourism, will take place 14– 16 November in Laško under the title “Something more and much better”. At the event, the 2022-2028 Slovenian Tourism Strategy will be brought to the spotlight.The strategy is based on the Tourism Development Promotion Act and was drawn up and adopted together with partners in tourism. The document represents the basic framework for the development of Slovenian tourism in the coming years and responds to the new circumstances and challenges faced by the tourism industry. At the same time, it develops and promotes the key advantages of Slovenian tourism.

In order to achieve the vision of “green boutiqueness, with a smaller footprint and greater value for all”,Slovenian tourism strategically focuses on the development and marketing of a balanced sustainable boutique tourism of higher quality. The strategy is aimed at the implementation of a balanced growth scenario with the principle of “Something more and much better”, which foresees a moderate increase in capacity and quantitative indicators, but above all concentrates on higher quality, and added value with an emphasis on measures to restructure the supply side of Slovenian tourism.