The Society for Incentive Travel Excellence (SITE) has selected Ljubljana, Slovenia as the destination for its 2016 Incentive Summit, 18-22 January. This annual education event takes the SITE Board of Directors and Foundation Trustees to a part of the world that can leverage the experience and knowledge of industry leaders to grow its incentive travel business. The unique event is designed to promote growth in emerging destinations, featuring education on topics relevant to MICE professionals in the region. Hosted by the Slovenia Convention Bureau the Incentive Summit is being held in conjunction with Conventa, the 8th New Europe Exhibition for Meetings, Events and Incentives.
“The majority of our board members and trustees have never been to Slovenia, so we are very excited to explore this emerging destination while at the same time sharing our knowledge and expertise to help regional MICE professionals grow their incentive travel business,” said Kevin Hinton, SITE Chief Excellence Officer. “Today’s buyers are hungry to learn about new and interesting destinations and, with its central European location, beautiful scenery and rich culture, Slovenia has many attributes of a great incentive travel destination.”
The Incentive Summit will take place at the Grand Hotel Union, located in the heart of Ljubljana overlooking Prešeren Square, the Triple Bridge and the Ljubljana Castle. Interesting experiences and activities are being planned to showcase the capital’s rich history, culture and gastronomy. In addition to a day of high-quality education, SITE leaders will participate in bilateral meetings with key decision makers and politicians where they will provide advice on how to grow Slovenia’s incentive travel industry. Board members and trustees will also have the opportunity to experience Bled, an iconic destination located in the Alpine region.
“Slovenia has been involved in the association market for more than two decades, but is relatively new to the international incentive market. As the national convention bureau, we believe that the Incentive Summit is a great opportunity to showcase Slovenia as an attractive destination for incentive travel,” stated Miha Kovacic, Director, Slovenia Convention Bureau. “We are privileged to host such a prominent group of professionals in our country and I am confident that the Incentive Summit will dramatically increase the understanding of incentive travel and generate opportunities for Slovenia and the region.”
More about SITE at www.SITEglobal.com