On 23 October 2023, Cankarjev dom transformed into a marketing stage for aspiring marketing students who listened to experts in marketing. Over 300 attendees joined the event, which included a varied and informative program with numerous keynote speeches and practical workshops in the field of marketing. The central theme of the conference was Contrast.
Among a slew of renowned speakers, Dan Podjed, PhD, Mitja Pirc, PhD, Ana Mačič Kotnik and one of Slovenia’s most successful marketing experts, Aljoša Bagola, amazed attendees on stage. The two workshops delved into copywriting, the use of AI tools and why thinking in an analogue way can benefit us in a digital age. Ivan Golubić from the innovative Bruketa&Žinić&Grey agency shared his views on marketing trends.
Armina Selimanović, head of the 16th Fanfara, said: “Anyone can visit the conference. Fanfara is a conference for marketing enthusiasts, job seekers, experts and people who wish to keep in step with the times and changes happening in the marketing world.”
The interactive conference also offered “career speed dating”, where visitors had the opportunity to meet their future employers. Attendees had a chance to turn their career dreams into reality.