After organising numerous virtual workshops, webinars and the first hybrid edition of Conventa Crossover, the Conventa team has proven that events can be successfully and safely carried out even in the midst of a global epidemic.
Uncertainty, strict safety measures, limited resources for marketing and stunted airline connections are challenges that meeting planners are facing right now. Everybody shifted from international to local and regional markets, but that might not be a bad thing. Over the span of 12 years, Conventa has stayed loyal to the region of New Europe and the 13th edition won’t be any different.
The organisers realise that trust is key and safety is the number one priority. Therefore, they have decided that Conventa 2021 will be taking place in HYBRID FORM in order to ensure that everybody gets an equal chance to take part in the event.
“It would be our dream to see all of your faces and shake hands in person, but as we all know, that might not be a possibility. We don’t want the faith of Conventa to be shaped by a tiny pathogen, so we are making a promise to carry out the event no matter what.” Natalija Bah Čad, Exhibitor Manager at Conventa
Novelties at Conventa 2021
1. CONVENTA HYBRID
Conventa has a solution for hosted buyers, who will not be able to attend live. A new matchmaking platform will enable them to have online meetings with the exhibitors, who will join Conventa “live” in person. Online meetings will be prescheduled the same way as live meetings.
2. CONVENTA EXPLORE
In addition to the international buyers flying to Ljubljana, hosted buyers from 5 key destinations (Budapest, Milano, Munich, Vienna and Zagreb) will be invited to come to Conventa by bus. But this won’t be just a regular bus journey, as it will turn into a full-fledged incentive experience with health and safety precautions in mind.
3. CONVENTA MEET & GREET
In line with health and safety recommendations, the lunches won’t be standing self-service any more. They will be seated and will bring additional opportunities for matchmaking.
4. CONVENTA RESTART
A new project that allows exhibitors to showcase their products virtually and meet with buyers online. There will be two editions of Conventa Restart in Autumn.
5. CONVENTA TREND BAR
The knowledge roadshow has moved into an online space but will continue to connect colleagues across the region. Join the new Trend Bar platform, where they will be talking about marketing strategies for overcoming the coronavirus crisis.
6. CONVENTA EXPERIENCE ZONE
The organisers moved the trade show entrance, taking participants through the Conventa Experience Zone in Stebrna hall. The space is now perfect for providers of technical equipment and event organisation solutions that have always been part of Conventa.
7. CONVENTA BEST EVENT AWARD
The competition for the best event in New Europe has been restructured with more event categories and easier application conditions. Live voting by the audience will take place on Tuesday, 19 January 2021 and combined with the votes from our expert jury, the winner will be selected on 20 January 2021.
8. CONVENTA BUTLER SERVICE
In case the state of the epidemic worsens, Conventa will provide complimentary “butler service” that will allow exhibitors to meet hosted buyers online with the help of personal Conventa assistants, who will connect them. The service will be available for countries on Slovenia’s red list in January 2021.
Despite all restrictions brought by the pandemic, Conventa is a PEOPLE2PEOPLE event at its core. The organisers will invest all of their knowledge and passion into making the 13th edition of Conventa another success.